Category: 2020

Messaging on Impeachment

Vote AmRenConsulting

Moments ago, Speaker Pelosi and the Democrats announced they will be launching an impeachment inquiry into President Trump.

To her credit, Nancy Pelosi had been avoiding doing this for exactly the reason we are posting this today: She, wisely, did not want to make her freshmen Democrats “lawmakers”, especially those who were elected in districts that Donald Trump won in 2016, to go on record against the president over impeachment.

The Democrats have a flimsy case against the president, and there is no real reason to do this inquiry, but Speaker Pelosi has lost control of her caucus, especially the radical Left agitators. So, the Speaker has capitulated and she is putting her majority at risk, for no real reason.

So, if you are a challenger to one of these freshmen incumbents, or if you are thinking of challenging one of them: Go!

Here’s a way to get started: When you start talking with your voters, your messaging needs to be concise, it does not even need to wander into defending the president on anything. Instead, the message needs to be about how YOU will help the voters in YOUR district. Try something like this:

Your representative in Congress has stopped working for you. They are more interested in following the radical Left down the road of a failed impeachment. We have record low unemployment right now. The economy is booming. There is room for growth, we can do more. Our current Representative is not responsible for any of the past success and certainly none of the future success.

If you live in a district that has been designated for the benefits of Opportunity Zones, you need to include that in your pitch.

Every second that XYZ Representative is working toward so-called impeachment, is a second that they are not working toward luring investment dollars into our community which will put more of us to work and revitalize some of our neighborhoods. Put me to work for you and I will be out there fighting for every opportunity that will benefit our community.

As always, let us know how we can help you. If you have a tentative plan or some copy you want us to review, we are happy to do that at no charge to you, just use our contact form.

Advertisement