Earlier today, a primer was released at The Right Sphere by a group of conservative activists. The primer is an effort to help conservatives better reach out to Hispanics. The title and purpose of the primer is pretty clear:
What Conservatives are Doing Wrong with Hispanics, and How to Fix it
As for the authors:
This piece is a collaboration from Brittney Morrett and Samuel Rosado, with contributions by Michelle Lancaster and Ben Domenech.
Read the entire primer here (pdf).
Any current or future candidates would be well advised to read this primer, study it and start incorporating many of the great ideas.